LUXE Brand & Style Guidelines
To preserve the strength, identity, and professionalism of the LUXE brand, itβs essential that all team members, recruits, and affiliates follow these guidelines closely. Consistent use of logos, colors, fonts, and naming conventions helps reinforce our presence both in-game and across all platforms. Deviating from these standards weakens the brand and can lead to confusion among fans, sponsors, and other organizations.
Always refer to the organization as LUXE β never βLuxβ. If platform limits require abbreviation LX is the shortened standard. Avoid unauthorized edits or filters on official logos, and always default to the official black and gold color scheme. Stick to the approved fonts for headers and body text to maintain a polished and unified look.
If you're unsure whether something aligns with the brand, reach out to a founding members or team lead before publishing. Represent the team with clarity, consistency, and pride. Our identity is only as strong as those who uphold it.
LUXE Esports Brand Guidelines
Typography
Headings: Use
Bree Serif
in digital and print materials. This is the primary font for headers, slogans, and titles.
Body Text: All body copy (web & print) should use
Diphylleia
for optimal readability.
Stylized Logo Usage: The word LUXE may also be stylized using the following decorative fonts for logos and merch:
-
Alfa Slab One(bold, slab serif)
Discord Naming Conventions
Use the following formats for display names:
| ππππΌ |β Founding members only|ππππ|β Official team membersπΉππ π²β Recruits
For games with tag support, use: LUXE or LX.
Logos
Colors
#000000 / #363636
#8D782D
#F7EA8B
Gradient: Use a two-tone gold gradient: #8D782D β #F7EA8B (top-to-bottom or left-to-right).
CMYK Print Approximations
- Black: C: 75, M: 68, Y: 67, K: 90 (Rich Black)
- Gold Dark (#8D782D): C: 20, M: 30, Y: 85, K: 40
- Gold Light (#F7EA8B): C: 5, M: 0, Y: 45, K: 0
Confirm these values with your printer depending on paper type and finish (matte vs glossy).
Usage & Permissions
All logos, colors, and naming conventions are property of LUXE Esports and are not to be modified, redistributed, or used in unofficial merchandise or media without express approval from team leadership.